This is a safe space where your story matters and your heart is heard.

I see you.

You're someone who pours everything into your work - your vision, your heart, your creativity - yet struggles to save any of that magic for yourself. You know your best work comes from an inspired place, but the "shoulds" of business keep pulling you away from what truly matters.  

I understand.

After 7 years of running businesses, doing almost 2,000 shoots, and navigating motherhood alongside entrepreneurship, I learned this truth:

The space you create for yourself isn't selfish - it's the foundation for everything else. 

But here’s the gamechanger:

You don't have to build it alone.

This is why I mentor. Not with rigid formulas, but by listening deeply to your goals, your fears, your creative voice - then helping you craft a business that supports both your art and your life. 

Together, we'll:

  • Reignite your creative spark — so your work feels meaningful, not draining

  • Simplify your systems — because clarity and efficiency creates freedom

  • Attract clients who value you — so you feel energized with who you work with and feel proud of what you put into the world

Real mentorship begins with understanding. I'll help you uncover the answers you already hold within, then give you the tools and accountability to make them real.

Let's grow your business from the heart outward.  

About Me

With over 15 years in business strategy, marketing, project/program management and organizational development, I’ve built a career—and successful businesses—by turning vision into reality. But more than that, I’ve walked the tightrope of ambition and motherhood, proving that you can build something meaningful without sacrificing what matters most.

My Journey:

My Journey: Corporate Rigor, Creative Hustle & Mom Life

Fresh out of college, I dove into IBM where I:

  • Led enterprise-wide branding initiatives that shaped company culture

  • Designed leadership programs that developed top talent

  • Built a bilingual contact center from scratch (while learning on the fly)

  • Hosted high-stakes client experiences that helped close global deals

I was incredibly fortunate to learn from brilliant mentors—leaders whose wisdom still guides me today.

Then came my MBA adventure at Madrid's prestigious IE Business School (ranked among the world's best). While safer opportunities in the US and Singapore were available for me, I chose the road less traveled—literally. That decision to embrace the unknown would become a recurring theme in my life.

My plan was clear: return to the corporate world with sharper skills and climb that ladder. But as life often does, it had other ideas. Shortly after graduating, I found myself navigating marriage, two international relocations, and the beautiful chaos of raising a young family abroad.

In Hong Kong where I literally knew nothing and no one, I took a leap and launched Nestology, a first-of-its-kind family lifestyle studio. What began as a successful children’s party styling business pivoted (thanks to COVID) into a six-figure (US$) family photography studio—a testament to resilience and strategic reinvention. I also co-founded Casita, a playgroup center, where I shaped its brand, customer experience, and growth strategy for the first two years of operations before handing it off.

What It’s Really Like to Work With Me

Let me share the truth no business course will tell you:
Your most important work will happen just when a sick child needs a cuddle on your lap. Your best ideas might come during those 2 am feedings. And your greatest reinventions will be born from life’s unexpected detours.

I know this because I’ve lived it. I’ve balanced client calls while wiping sticky fingerprints off my phone. I’ve finished a whole design proposal while waiting for my son to finish his Taekwondo class. I’ve completely transformed my business when the world shut down and found ways to photograph even when it was made super hard by strict COVID rules. 

This is why my mentorship comes wrapped in real understanding. It's born from:

  1. The late-night hustle - Combining corporate wisdom from IBM with the street-smart creativity that grew Nestology against all odds

  2. The messy middle - That sacred space where business plans meet real life (and often need to bend)

  3. The heart work - Building Casita taught me businesses thrive when they nurture communities, not just customers

The messy, beautiful reality?

Running a business is not just about the bottomline. It’s so much about creating a life where work and love intertwine in the most unexpected ways.

When we work together, you're not getting a consultant—you're gaining a champion and a friend who has connected the dots between business and bedtime stories, and believes your success should include both.

  • 1:1 Virtual Call

    Clarity & Action Session

    HK4,800
    90-minute call

    On demand need for:
    • Immediate breakthroughs, not months of trial-and-error
    • Laser-focused guidance on your biggest creative or business challenge  
    • To walk away energized with a clear action plan

    What we’ll do together:
    • Pre-session clarity: My tailored questionnaire helps pinpoint exactly where we should focus  
    • 90-minute deep dive: We tackle your top 2-3 priorities with practical, personalized solutions  
    • Your action roadmap: Recorded session + personalized plan + curated resources  

    Perfect for you if: 

    • You're ready to stop spinning your wheels  
    • You want expert guidance without long-term commitment  
    • You crave solutions tailored to your unique vision  


    BOOK YOUR SESSION

  • 6 Month Journey

    The Thrive Mentorship

    HK$22,800 (save HK$6,000)
    Package of (6) 90-minute calls

    For deep, lasting transformation:  

    Month 1: Foundation
    Business audit + vision clarity + goal setting so your strategy aligns with your definition of success  

    Months 2 - 5: Growth
    Deep dives into your priorities with actionable plans and built-in accountability  

    Month 6: Sustainability 
    Tools to maintain momentum long after we finish

    Plus ongoing support: 
    • Recorded sessions
    • Unlimited messaging support for real-time guidance during the 6-month period
    • Curated resources for your specific needs 

    Ideal for you if:  
    • You need time to implement action plans and the support to refine these to suit your needs
    • You want continuous artistic and business guidance from someone who's walked the path
    • You're done with "figuring it out alone" and want lasting change

    A slow payment plan is in place for you: 50% retainer to book your session and the balance will be collected 2 weeks before your first mentoring session.


    LET’S GET STARTED

  • Immersive Day

    Learn by Doing


    HK$12,800
    Half day in-person session (Hong Kong) + 1 virtual call

    The ultimate hands-on experience:
    Morning Deep Dive (4 hours)
    • Business audit + vision clarity + goal setting
    • Actionable planning for your chosen 2-3 key focus areas 
    • Technical settings, posing and website/portfolio review

    Live Shoot (1 hour)
    • Observe then practice with real-time coaching on posing, lighting, and client connection  

    Bonus:
    Wrap-Up Call (90-minute virtual call):
    • Q&A + editing tutorial (session will be recorded for your reference)

    Perfect for you if:
    • You learn best by doing and seeing
    • You're ready to move past technical doubts
    • You want real-world practice in a judgment-free space  


    A slow payment plan is in place for you: 50% retainer to book your session and the balance will be collected 2 weeks before your mentoring session.

    RESERVE YOUR DAY

Let's Make the Most of Our Time Together:

Some Focus Area Examples

Business Foundations

  • Defining your unique brand story & visual style

  • Pricing strategies and offers that reflect your worth

  • Streamlining workflows & systems

Creative Mastery

  • Finding consistent inspiration (even on busy weeks)

  • Posing & directing authentic moments

  • Camera settings

  • Shooting & editing workflows that save time

growth Accelerators

  • Attracting dream clients with ease

  • Marketing strategies that actually converts

  • Client experiences that earn referrals

Bring Your Work for Review

  • Portfolio or website critique

  • Creative project feedback

  • Business process audit

Pro Tip: The photographers who see the biggest results come prepared with specific challenges. I'll help you prioritize what will create the most impact right now.

FAQs

  • Photography is for everyone. I mentor:

    • Newer photographers who would like to turn their craft into a more sustainable business

    • Experienced photographers needing more creative guidance and push their business to the next level

    • Parents who would like to understand how to better photograph their families, travels or whatever they are passionate about in life

  • I only take a very limited number of mentees per month, balancing my client shoots and education piece. It is advisable to book at least 1 month before your preferred date. But I am happy to see how best I can accommodate you given your schedule, just send me an email at info@nestologystudio.com so we can work something out.

  • To confirm your spot in my calendar, full payment is required for the virtual call while for the 6 Month Journey and Immersive Day, a 50% deposit is required. The balance can be paid 2 weeks before our session.

    You can book online and pay via credit card. For local HK residents, you can also choose to pay via bank transfer, FPS or PayMe.

  • Absolutely. I know that I myself would learn better if I had a reference material to go back to.

    Any online session/s will be recorded and sent over to you. Recordings are available for download for 2 weeks before deletion.

    For in-person sessions, you are welcome to record any part of our time together.

  • I am here for you! I’m an open book. You will be given a mentoring questionnaire to fill up and you can let me know what you need. We can do a range of topics from business goal setting and marketing to creative inspiration, shoot workflow and the editing process.

  • Bring your notebook, pen, laptop, a list of questions, portfolio and camera (especially if we are doing the in-person session).

  • All deposits are non-refundable. I am happy to reschedule should you need to based on sickness or personal emergency.

    Online sessions are easier to reschedule. However, I do ask that you let me know at least a week before so I can release the time in my calendar.

    In-person sessions are a bit harder because I would have scheduled a shoot for you to learn from. It would be appreciated if you can notify me at least 2 weeks before as a courtesy to our model family/couple.

  • I want you to get your investment’s worth so if the weather isn’t optimal, we will reschedule the session to a common available time. We can also decide to push through if rescheduling isn’t an option for you. We can figure out the best way forward together.

  • I understand the need to build your portfolio. Yes, you can use photos you took and personally edited for your use as long as you also credit me and the mentoring session when you post on social media.