I BELIEVE

in capturing honest and unforgettable moments that you and your family will celebrate for a lifetime.

 My Purpose


I want to bring joy to every family I meet.

My Values


I value honesty, connection, feelings, and trust.

My Aesthetic


My aesthetic is always organic, true to life and thoughtful.

About Nestology

I remember my own family shoots when my husband and I felt pressured to have well-behaved, smiling young kids just to make sure that we get the most out of our shoot. Heck, I didn’t feel comfortable in front of the camera myself. I know exactly how parents feel. And when parents feel stressed, the kids feel it, too.

So when I turned Nestology into a full-time family photography studio, I wanted to make sure that my families will look and feel comfortable and beautiful in their own skin. I want to be a mirror for families where I can capture how they really are when they are together - happy, at ease, loved up, sometimes crazy, other times maybe even overwhelming but always real and natural. Because it is precisely in this natural setting where the most meaningful and imperfectly perfect moments can be found.

I take what I do seriously and handle my clients’ most intimate memories and stories with utmost care. I would like to hold space for who a family is and letting them just be. I want to take your everyday moments and make them into imagery that you will treasure forever. I also strive to make the entire experience enjoyable and, above all, personal. I see all my families as friends and genuinely delight in watching them and their beautiful children grow year on year.

My hope is that, after working together, you will come away feeling that I have captured who you are as a family and the magic of your everyday moments - the smiles, the tears, the laughter, the chaos, the mischief, the sweetness, the changes over time, and just all the love that you share.

 Let’s Be Friends

A Mompreneur Photographer Based in Hong Kong

My name is Sam and I cannot wait to meet you!

A little bit about me - I lived in Manila, Madrid and San Francisco before moving to Hong Kong over a decade ago. I have a background in Project Management, Marketing and Communications, and Organization Development. I loved what I did but decided it was time to break away from the corporate world. I wanted to start a business that I felt immensely passionate about while focusing on raising my children and experiencing life with my husband x best friend.

Funnily, I found the visual arts rather late in life, but I discovered that I thoroughly enjoy designing and photography. I find inspiration in reading, writing, traveling, outdoor adventures and, of course, my tribe of loved ones. My husband Ryan and I have this dream of taking the kids and traveling for a year together. And just for myself, I want to learn how to free dive one day.

The introvert in me just LOVES the honest and intimate sessions I do with couples and families. I am a listener through and through. I really enjoy learning about your personal story and connecting over relationships, parenting, embarrassing stories, epic wins and fails, struggles and everything in between. And I love kids - I love cuddling with babies and just playing with children. Their pure hearts and happiness just make it so easy to love on them . Most of all, I just feel so honored to be able to mirror your everyday life and be a thoughtful observer and documenter of your love for each other.

LET'S WORK TOGETHER

Fun Facts

ABOUT ME & MY FAMILY

HOW MY HUSBAND AND I MET

I met Ryan at a Bush concert when I was 13 and he was 15. He was my first ever puppy love and when we had to go our separate ways then, he wrote me a love letter saying that he would marry me one day. Well, he definitely kept his promise.

FAVORITE FAMILY PAST TIME

Eating - it's a way of life in our fam. It's almost embarrassing how much we eat. Going to music festivals and concerts together + rocking out loudly to music in the car is also a must! If the sun is out, you will almost always find us at one of our favorite beaches, hiking with our dogs or taking a stroll through the city where we talk (and snack) endlessly.

FAVORITE CORE MEMORY WITH THE FAMILY

Our summers together are always unforgettable. Canada was our first trip after the pandemic and it was all about the Rockies, white water rafting, hiking, ziplining, and horse riding. Europe was about exploring history, rich cultures and late sunsets. California is always about reconnecting with family and cousins abound where the kids can just be kids and we as parents get to observe them enjoy their childhood. Now that the kids are older, road trips are more fun with many jokes cracked and countless songs sung. The summer is our time to be spontaneous and carefee.