How I Started Nestology


2017 was a tough year for me. I just had given birth to my daughter and, as life would have it, my son was also going through a really tough ordeal around the same time - something that was unfair on him if I may add. Due to all these challenges and other life events that followed one after another, I found myself going through postpartum depression (PPD). 

I am so happy that there is a lot more discussion about PPD nowadays because it affects many mothers - more than one would think - approximately 1 in 7 mothers experience PPD in their first year after childbirth. Mothers usually experience feelings of sadness, exhaustion and anxiety, and may impact their ability to take care of themselves and/or other people. PPD is real. And tough. Don’t let anyone shame you for having it or for seeking help. At first, I didn’t want to. I thought it was something I can overcome. But eventually, I did and I thought it was the best decision I’ve made during that period.

Through counseling and after a lot of reflection, I realized I needed to do something outside my family that would help me move on from the past. I finally had the courage to step away from feeling waves of guilt, anxiety, ineptitude, and regret. And one of the things that I thought of doing was starting my own business, just something to do really during my free time. I started laying the foundations of Nestology - brainstorming ideas about the experience and design - and was thrown into my first party towards the end of 2017. And then there was no looking back! Nestology eventually grew to something bigger than I thought possible.

In a way, you could say that starting Nestology really saved me and my family; I was able to channel so much of my mental and emotional energy into a tangible aesthetic that I could share with the world. Since then, I’ve felt an immense sense of fulfillment and joy from styling every party, event and photoshoot, and working with the kindest, most supportive families. Being able to share my ideas with so many families and creating unforgettable moments of happiness makes every single day worth it. And with my family so involved in Nestology, we also grow as the business grows. Even my children are able to do so much more than they thought they could do! Sharing so much joy to people around me has helped me find a shining sense of purpose and rebuild my spirit. And teaching my kids the same values is just priceless. Although what I do may not be as grandiose as others’ , I still believe that capturing the love families share, the memories children will reminisce, and the feeling of joy associated with these moments, is so important. 

Nestology matters to me, not only because it has helped me with my personal healing, but because it has transformed into a fusion of creativity and happiness that celebrates and uplifts other families. Hopefully, if I’m lucky, I will get to do this for years to come.

Photo Credits: Ally and Bobby for The School of Styling Workshop January 2019

Samantha Fong